Web Producer - Ichiba Creative & Web Design Department, Marketplace Business (C&M)

Job Description:

Business Overview

Rakuten Ichiba is an internet shopping mall with the No. 1 market share in Japan, and since its founding in 1997, has upheld the management philosophy of empowering people and society through the internet (Empowerment), with the goal of becoming the world's No. 1 internet service company.

Department Overview

This position is responsible for building up the media and planning of Rakuten Market. You will plan and implement media strategies for Rakuten Market that resonate with users and optimise navigation. You are responsible for analysing the media of each service and plan developed in Rakuten Market from various angles, and planning and executing sales promotion and advertising strategies as well as strengthening media capabilities.

Rakuten Market attracts large-scale traffic.

Therefore, the job will have a very large impact on users.

Examples of services

- The largest sale on the Rakuten market

Rakuten Super SALE：https://event.rakuten.co.jp/campaign/supersale/

Okaimono marathon: https://event.rakuten.co.jp/campaign/point-up/marathon/

- Seasonal specials

Mother's Day Special: https://event.rakuten.co.jp/mother/

Father's Day Special: https://event.rakuten.co.jp/father/

Year-end & winter gift specials: https://event.rakuten.co.jp/oseibo/

- Genre projects

Special feature on heat protection: https://event.rakuten.co.jp/genre/summer/

Camping & outdoor specials: https://event.rakuten.co.jp/genre/outdoor/

Rakuten Exclusive Sweets & Gourmet: https://event.rakuten.co.jp/food/limited/

- Other

Disney Zone: https://event.rakuten.co.jp/disney/

Rakuten Hometown Tax: https://event.rakuten.co.jp/furusato/
Easy Guide to Shopping: https://event.rakuten.co.jp/beginner/

Position:

Why We Hire

To strengthen our structure for further business expansion, we are looking for highly motivated and talented people who share our philosophy and work style.

Position Details

- Media improvement and advertising analysis of Rakuten Ichiba

- Media strategy planning for Rakuten Ichiba

- Development of new plans, new media and new advertising products

- Execution of sales promotions for Rakuten Ichiba Merchants

Work Environment

- Sectional units: 30-40 persons

- Groups: 8-15 members

- Teams: 3-7 members

The backgrounds of existing employees are diverse.

There is no direct relationship between recruitment and evaluation. We will evaluate them according to their competencies (behavioural attitude) and performance after they join the company.

Mandatory Qualifications:

Experience in any of the following

- At least 3 years' experience as a web producer

- At least 3 years' experience in planning (promotions, campaigns, etc.) at a production company or agency

Desired Qualifications:

- Experience in launching media and services through internet advertising, websites, etc.

- Basic knowledge and experience of web programming such as HTML, JavaScript and PHP (level of ability to check deliverables)

- Experience in site analysis and verification using Adobe SiteCatalyst or Google Analytics (experience in building sites together with web analysts is also acceptable)

Others Information:

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

If no evidence is available to prove the qualifications denoted above, taking an “TOEIC IP Test”, organized by Rakuten, during selection process is required.

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