プロダクトマーケティングマネージャー/ノンラインマネージャー or スタッフ /肺線維症・呼吸器領域事業本部肺線維症・呼吸器領域マーケティング部マーケティンググループ１ (19739)

Basic purpose of the job

To maximize sales and patients' health of the own products on a short and long term basis by planning and executing marketing strategies successfully             
 

Accountabilities

Ensure achievement of target sales, growth and market share in own product

Related performance indicators

Provide leadership to the marketing and sales team to ensure that product objectives are clearly developed, communicated, understood and executed in own tasks

External Experts management and engagement

Related performance indicators

Effectively engage with External Experts and develop them as strong advocators
 

Understand customers and patients to identify new ways to provide innovative value to customers

Related performance indicators

• Understand customer and patient needs
• Development　innovative approaches
• Ensure customer and patient focus

Prepare high-quality Marketing plan and tactics

Related performance indicators

• Discuss integrated Brand plan and Strategy into short/mid/long-term Marketing plans in order to customize them for Japanese market 
• Discuss product strategy and marketing plans with head of Marketing group

Execute the Marketing plan successfully

Related performance indicators

• Ensure appropriate execution of integrated Customer Plan (ICP) at every given point
• Discuss progress of execution with the head of Marketing group

Stay on top of current and future environmental trends and explore new ways/channels to expand/grow the business

Related performance indicators

• Continuously explore new/innovative promotional approach and evaluate its feasibility
• Take the initiative to design, execute and evaluate pilot programs, then feed the results and learnings back to TA members

Top line and bottom line focus. Manage cost and understand ROI for key initiatives

Related performance indicators

Monitor the product expense budget so that it is exercised in a way which guarantees the optimal utilize of available resources and results in maximal profitability for products without compromising long-term goals and objectives

Support Group Manager in team development

Related performance indicators

Provide coaching/teaching to younger members of the team on daily tasks

Regulatory and / or Organisational Requirements

Ensures all tasks are carried out in accordance with respective applicable BI Standard Operating Procedures (SOPs), BI processes and regulatory requirements. Ensures that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with BI values.

Interfaces

All PM Functions

Job Expertise

Strategic thinking skills
Analytical skills
High communication skills and ability to deliver strong story-telling
Demonstrate strong performance related to Our Behaviors

Minimum Education/Degree Requirements

University degree or equivalent

Required Capabilities (Skills, Experience, Competencies)

Preferred English speaking CEFR level : B1
(or strong commitment to continue working on English communication)

Below experience is preferred

• Product management experience
• Customer facing (ability to effectively engage with HCPs)
• Project management 
• Solution development through internal or external partnership

Recruiter：K Nagai